Tuesday, 6 July 2010

Brief & Initial Ideas + Audience Feedback

The brief we have been given is to create a promotional pack for a new movie, including a teaser trailer, and either a poster, a magazine cover or a website homepage.

We have three ideas for what kind of movie we could create the promotional pack for. We intend to ask our audience for feedback regarding which they would most like to watch.

Ideas

Idea #1

This idea is recycled from one we seriously considered using during AS media, until we decided that it didn't draw enough attention as an opening. However, for a trailer, we feel it has potential.
The idea features three lead characters- two boys and a girl, all aged about 17-18, the target audience we are trying to appeal to. The girl is in an abusive relationship with Boy A, but truly wants to be with Boy B. Near the beginning of the film, she inadvertently reveals this to Boy A, which results in him waging war on Boy B. The ways in which they get at eachother become more and more dangerous until it's too late, and the film ends with a funeral of one of the boys.

This idea is inspired by films like Skins and Fishtank, set in 'rough' areas featuring working class youths. We thought this would make a good trailer in the vein of the Skins TV teaser. We even had an idea for a tagline- a Jean-Paul Sartre quote, "Hell is other people."

Idea #2

The second idea we came up with fit into the genre of 'stoner buddy comedy,' in a similar vein to Pineapple Express or I Love You, Man. The idea involved a pot-smoking social misfit and his cool, womanising dealer being somehow stuck in an enclosed space together, although we haven't yet worked out where or how it would come about.

However, we were slightly dubious of this idea because as none of us are writers, we felt we would struggle to come up with any lines that were amusing, and therefore this idea may be difficult. Also, we thought we may have trouble casting the part of the dealer (we had someone Russell Brand-esque in mind).

Idea #3

The third idea that we had was to create a trailer to accompany the opening scene of Blackout, the film my group and I made for our AS project. We thought that, as a dramatic pscyhological thriller, it would make an interesting trailer, and we also have plenty of foreknowledge of our characters and the kind of places to shoot the trailer.

However, as in our original plot, Matthew became a fugitive and was frequently chased by the police, we thought this may be difficult to film. We were also unsure whether it would be a good idea to use the same idea, as we wanted to try something new. We thought it might be bette rfr us- and we might learn more- by attempting a different genre.

Idea #4

This idea is in a similar vein to the first, but has a slightly more Kidulthood-esque vibe as opposed to the sleeker, more Skins like tone of the first.

In it, a group of teenagers find some money in the middle of the street. They take it and spend it all on cars, clothes, drink and parties. The drug dealers find out that their stolen money was taken by a group of teenagers and hunt them down. The group end up accidently killing a member of the drug gang , landing themselves in more trouble. The group try to run for their freedom, both the police and the gang are after them and want to bring them to justice- only one can be the winner...

Of these four ideas, we like numbers one and four the best, as we feel they will be easy to relate to for our target audience of teens.

Audience Feedback

Our audience, a class of 17-18 year olds, responded best to ideas one and four, just as we thought. They said they found them more relatable and accessable, as the characters are their own age, and that the plot ideas of those two seemed both the most developed and the most interesting. Now, we just need to decide which of the two ideas to use. We plan to ask a different focus group which idea of the two they prefer.

We have also made a Facebook group (http://tinyurl.com/33ke76s) where we will post discussions about the film and ask teenagers what they think we should do in order to gain more ideas about what our audience want. Here is a print screen of a discussion asking them if they prefer idea #1 or idea #2 (idea #4 in this post)




These were the common criticisms, and how we plan to address them:

- "Examiners are getting bored of marking hoodie films, so they might lower your grade because of it".
We are going to attempt to play with genre conventions so that our film stands out from the others and hope the examiners like the originality.

- "You need to make sure that your Trailer is long enough, so that it doesn't look like you haven't done much because you are lazy- not because it is the convention"
Teaser trailers usually last for between 30 seconds and 1 and a half minutes. In order to cram in as much work as possible and show that we have thought everything through, we are going to make a trailer that is on the longer side.

- "How are you going to make your Trailer original?"
We are going to try to twist the conventions of both teaser trailer and genre and make them work for us, resulting in a unique product.

After much deliberation, we decided to go with the fourth idea- that of the teenagers finding te money.

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