Analysis of a Teaser Trailer- 4321 Comparisons

In order to better understand the teaser trailer, I am analysing those that I find of films from the genre we intend to use in our trailer. I thought a good way to do this would be to compare two seperate teaser trailers for the same film, 4.3.2.1, and see the different ways in which the film was promoted.



This teaser was released first, in late 2009, with the film's release set in summer 2010- being released half a year before the film's release makes it a traditional time to release a teaser trailer. At 49 seconds long, the trailer certainly fits in with the conventional length of a teaser.

This particular trailer makes use of the technique of showing various, quickly cut shots set to music, enabling the audience to get a feel of the film without giving the plot away b featuring dialogue (only two lines are heard: one at the beginning, spoken by Emma Roberts, and one at the end, spoken by Tamsin Egerton, and neither of these give away plot details aside from hinting at the violent undertones of the movie.)

Again, this teaser does not contain any original material, but for the same reason as the Kidulthood trailer that I previously analysed (written, directed by and starring the same man, Noel Clarke) this is likely due to the relatively low budget of the film.



This trailer was released two months after the previous trailer, in February 2010 (the film was eventually released in May). A totally different technique is utilised in this teaser; the use of a short, relatively unimportant but comedic clip is used, to give people a flavour of the film (so from this trailer we realise it features young, urban English people) without giving away plot details.

At 32 seconds long, it is shorter than the other trailer, which is unusual, as trailers tend to get longer as the release of the film gets closer, but the length itself is in keeping with the conventions of a teaser.

Personally, the first trailer would be the one to generate my interest in the film, as we are shown the cast, the setting and get more of a feel of the tone (the film is actually about the group of teenager's encounter with a gang of violent diamond thieves) that I did not feel was present in the second trailer.