We wanted to find out what it was our audience was looking for in the trailer we are making, so we compiled this questionnaire and gave it out to thirty people between the ages of 16 and 20, our main target market. What we hoped to find out was:
- What gender our project would most appeal to, and how to make it more friendly to both
- What genres are popular so that we can include elements of them, eg. comedy, romance?
- What would make people want to see our film?
We have also created a Facebook group to this end, so we can gather qualitative feedback from our target audience.
http://www.facebook.com/profile.php?id=638384457#!/group.php?gid=152168054819075
Males aged 16-20
All watched films at least once a week if not more.
Most popular genres for males were Action and Comedy.
Least popular was Horror.
Teen drama's popularity tended to sit somewhere in the middle of the popularity spectrum.
They agreed that a good trailer and good actors were the best way to make them want to see the film.
The ones that did actively seek out trailers tended to see them on TV or YouTube.
Skins and The Inbetweeners were the most popular teen dramas from this category.
Females aged 16-20
On average, the girls watched films once a week.
Most popular genres were Romance and Comedy.
Least popular were Action films.
The actors and the reviews were the most important factors in girls making a choice to see films.
Majority of girls didn't actively seek out trailers, but saw them the most in the cinema or on TV.
Skins, Kidulthood and The Inbetweeners were the most popular teen dramas.
Based on these results, we can gather that our main market for the film is teen boys, who were more open to the idea of a teen drama. Across the board, dramas Skins and The Inbetweeners were popular- Skins features a set of hedonistic youths involved in sex and drugs, elements of which will be simple to incorporate into our feature. The Inbetweeners is about awkward teenage boys, which will be harder to incorporate, although we will include some elements of comedy in our trailer based on this finding.
In light of the popularity of Skins with both sexes. we plan to modify the tone of our characters- whereas we had previously planned to make them quite working-class, in the vein of Kidulthood, we will now make them more quirky and individual like the characters. Although it is difficult to convey seperate personalities in a trailer, we are going to try and convey characters kooks through their costumes, hairstyles and lines.
The overall verdict on teen dramas is that our target audience would watch them only if the plot interested them. We think the concept of ordinary, relatable teens finding themselves entangled with gangster types will be interesting- in fact, there was a storyline similar in the first series of Skins, where the character of Sid found himself in trouble with a drug dealer.
No comments:
Post a Comment